Privacy Policy

MB ALFA ("Company," "we," "us," or "our") is committed to protecting the privacy and security of your personal information.

This Privacy Policy explains how we collect, use, disclose, transfer, and store your information when you access and use our hospitality payment and management platform (the "Service"). By using the Service, you consent to the practices described in this Privacy Policy.

• Purpose: This policy is designed to inform you about our practices regarding your personal information.
• Scope: It applies to all users, including merchants, customers, and partners accessing our platform or using our services.
• Changes: We may update this policy periodically. The most current version will always be posted on our website. Your continued use of the Service indicates acceptance of any changes.

2.1. Personal Information You Provide

When you register for or use our Service, you may voluntarily provide:

• Account Information: Name, email address, phone number, business name, physical address, and tax or registration numbers.
• Payment Information: Credit/debit card details, bank account numbers, or other financial information required for processing transactions.
• Support and Communication: Information provided when contacting customer support or participating in surveys, promotions, or contests.
• Additional Data: Any other information you choose to provide (e.g., feedback, reviews).

2.2. Automatically Collected Information

When you interact with our Service, we may automatically collect:

• Usage Data: Details of how you use our platform, including pages viewed, features used, and navigation paths.
• Device Information: Data such as IP address, browser type and version, operating system, and device identifiers.
• Log Data: Information recorded automatically, such as date and time of access, request URLs, and error logs.
• Cookies and Similar Technologies: Tracking technologies to enhance your experience (see Section 5).

2.3. Information from Third Parties

We may receive information about you from third-party sources including:

• Payment Processors & Financial Institutions: For transaction verification and fraud prevention.
• Business Partners & Affiliates: In connection with joint promotions, marketing, or business services.
• Publicly Available Sources: Data aggregated from public records or third-party databases.

3.1. Provide and Improve the Service

• Process transactions and manage your account.
• Customize and enhance your user experience.
• Develop new features and improve existing functionality.
• Monitor and analyze usage patterns for operational and analytical purposes.

3.2. Communication and Customer Support

• Send account-related information, service updates, and security alerts.
• Respond to inquiries, provide support, and facilitate customer service.
• Communicate promotional offers or news, subject to your consent where required by law.

3.3. Security and Fraud Prevention

• Verify identities and prevent fraudulent activities.
• Monitor for unauthorized access or other security risks.
• Comply with legal obligations and cooperate with law enforcement when necessary.

3.4. Compliance and Legal Obligations

• Ensure compliance with applicable laws, regulations, and industry standards.
• Respond to lawful requests, subpoenas, or other legal processes.

4.1. With Service Providers

We share information with third-party service providers who perform functions on our behalf, such as:

• Payment processing
• Data hosting and storage
• Customer support and communications
• Analytics and marketing services

4.2. For Legal and Regulatory Purposes

We may disclose your information if required by law, regulation, or legal process, including:

• To comply with subpoenas, court orders, or government investigations.
• To enforce our Terms of Service or protect our rights, privacy, safety, or property.

4.3. Business Transfers

In connection with any merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. In such cases, we will notify you or provide an opportunity to opt out where applicable.

4.4. With Your Consent

We may share your information with third parties when you have provided explicit consent for a particular use.

5.1. Use of Cookies

We use cookies and similar tracking technologies to:

• Enhance your experience on our platform.
• Remember your preferences and settings.
• Analyze trends and administer the Service.

5.2. Your Choices

You can control cookie preferences through your browser settings. Please note that disabling cookies may impact the functionality of the Service.

6.1. Security Measures

We implement industry-standard security measures including encryption, access controls, and regular security assessments to protect your data.

6.2. No Absolute Security

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. You are responsible for maintaining the confidentiality of your account credentials.

7.1. Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

7.2. International Transfers

Your information may be stored and processed in countries other than your own. We take steps to ensure that your data is protected in accordance with this Privacy Policy and applicable legal requirements.

8.1. Access and Update

You may access, update, or correct your personal information through your account settings or by contacting us.

8.2. Data Deletion

Subject to applicable laws and contractual obligations, you may request the deletion of your data. Please note that certain information may need to be retained for legal or operational reasons.

8.3. Opt-Out and Marketing Communications

You can opt out of marketing communications by following the unsubscribe instructions provided in our emails or by contacting us directly.

8.4. Data Portability

Upon request, we may provide you with your data in a structured, commonly used, and machine-readable format, where applicable.

Our Service is not intended for individuals under the age of 16. We do not knowingly collect personal information from children without parental consent. If you believe we have inadvertently collected such data, please contact us immediately.

We may update this Privacy Policy periodically. Changes will be posted on our website along with a revised effective date. We encourage you to review the Privacy Policy regularly.

If you have any questions or concerns regarding this Privacy Policy or our data practices, please contact us at:

• Email: admin@mbalfa.com
• Phone: 01111778331
• Address: Cairo, Egypt