Cookies Policy

This Cookies Policy explains how MB ALFA ("Company," "we," "us," or "our") uses cookies and similar tracking technologies when you visit our hospitality payment and management platform (the "Service"). This policy is designed to help you understand what cookies are, why we use them, and how you can manage your cookie preferences.

By continuing to use our Service, you acknowledge that you have read and understood this Cookies Policy and consent to the use of cookies in accordance with its terms.

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They allow the website to recognize your device and store certain information about your preferences or past actions.

Cookies can be classified as follows:

• Session Cookies: Temporary cookies that are deleted when you close your browser.
• Persistent Cookies: Cookies that remain on your device until they expire or you delete them.
• First-Party Cookies: Cookies set by the website you are visiting.
• Third-Party Cookies: Cookies set by a party other than the website you are visiting (e.g., analytics or advertising partners).

3.1. Essential Cookies

These cookies are necessary for the operation of our Service. They enable you to navigate the platform, use its features, and access secure areas. Without these cookies, certain services you request may not be available.

3.2. Performance and Analytics Cookies

These cookies collect information about how you use our Service, such as which pages you visit, how long you spend on them, and any error messages you encounter. This data helps us improve the overall performance and functionality of the Service.

3.3. Functionality Cookies

These cookies allow our Service to remember your preferences and settings (such as language selection or region) and provide enhanced, more personalized features.

3.4. Marketing and Advertising Cookies

These cookies are used to deliver relevant advertisements and track the effectiveness of marketing campaigns. They may also limit the number of times you see an advertisement and help measure its effectiveness.

We may allow third-party service providers to place cookies on our Service for various purposes, including:

• Analytics: Analyzing website traffic and user behavior.
• Advertising: Delivering targeted advertisements based on your interests.
• Social Media: Enabling social sharing and other features linked to social platforms.

Please note that these third parties have their own privacy policies, and we recommend you review them if you have concerns about how your information is handled.

5.1. Browser Settings

Most web browsers allow you to manage your cookie preferences through the settings. You can set your browser to refuse cookies, delete cookies, or alert you when a cookie is being set.

5.2. Opt-Out Tools

You may opt out of certain third-party advertising cookies by visiting industry opt-out pages such as:

• Network Advertising Initiative: http://www.networkadvertising.org/choices/
• Digital Advertising Alliance: http://www.aboutads.info/choices/

5.3. Impact of Disabling Cookies

Please note that if you choose to disable cookies, some features of our Service may not function properly, and your experience on our platform may be affected.

Cookies may collect information such as:

• Your IP address and browser type
• Pages visited and time spent on each page
• Referring URLs and navigation paths
• User preferences and settings

This information is primarily used for analytics and to improve the user experience. Any personal data collected via cookies is processed in accordance with our Privacy Policy.

The duration for which a cookie is stored on your device depends on the type of cookie:

• Session Cookies: Are automatically deleted when you close your browser.
• Persistent Cookies: Remain on your device for a set period or until you manually delete them.

Our cookies practices are designed to comply with applicable Egyptian data protection regulations, including relevant provisions of the Personal Data Protection Law (PDPL) and any related guidelines. We are committed to transparency in our use of cookies and to ensuring that users have control over their personal information.

Our cookies practices are also aligned with Egyptian cybersecurity guidelines, including aspects of the Anti-Cybercrime Law (Law No. 175 of 2018), where applicable. We strive to ensure that any data collected via cookies is handled securely and in compliance with relevant legal frameworks.

We may update this Cookies Policy from time to time to reflect changes in technology, regulatory requirements, or our practices. When we do, we will post the updated policy on our website along with a new effective date. We encourage you to review this policy periodically.

If you have any questions or concerns about this Cookies Policy or our use of cookies, please contact us at:

• Email: admin@mbalfa.com
• Phone: 01111778331
• Address: Cairo, Egypt